Producer Dil Raju’s effective marketing
strategies with ‘Yevadu’ are surely reaping the positive BO results. A
film which was considered stale and almost dead with a year of release
postponement is today qualified to join Rs.40+ Crores club is not an
easy task. Thanks to the immense commercial potentiality and mass image
of Ramcharan, the trick is easily done at BO. Nevertheless, Dil Raju is
not ready to leave the film without exploiting complete juice out of it.
As soon as all three to four films released in last week are declared as duds, Dil Raju roped in kajal agarwal
today arranging a special interview with media to discuss about
‘Yevadu’ and her cameo. This is definitely a good business move and
media is buzzing about Kajal for the day. Tomorrow, newspapers are to be
filled with Kajal’s interview and this might boost the collections of
‘Yevadu’ by at least an inch. Then the purpose is solved for Dil Raju.
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